private label
noun
: a label associated with a specific chain store
also
: a brand or product having a private label
—usually hyphenated when used attributively
private-label clothes
Examples of private label in a Sentence
Recent Examples on the Web
This competition threatens margins across brand name products, as the brand owners must spend more heavily on marketing and promotion and/or lower prices to remain competitive with the private label brands.
—
David Trainer, Forbes.com, 16 May 2025
Kirkland Signature is Costco's private label brand which offers a variety of products, including groceries, health and beauty products, clothing, and household items, such as trash bags and cleaning supplies.
—Kait Hanson, Southern Living, 14 May 2025
Recent market research indicates a 17% year-over-year increase in private label food purchases, accelerating pasta and rice consumption, and declining sales of premium prepared foods—all classic warning signs.
—Phil Lempert, Forbes.com, 30 Apr. 2025
Even Walmart has gotten in on the affordable affluence trend, launching a new private label last year, called bettergoods, clearly a more modern and Millennial and Gen Z-friendly approach than its other private label, Great Value.
—Leah Asmelash, CNN Money, 13 Apr. 2025
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David Trainer, Forbes.com, 16 May 2025
Kirkland Signature is Costco's private label brand which offers a variety of products, including groceries, health and beauty products, clothing, and household items, such as trash bags and cleaning supplies.
—Kait Hanson, Southern Living, 14 May 2025
Recent market research indicates a 17% year-over-year increase in private label food purchases, accelerating pasta and rice consumption, and declining sales of premium prepared foods—all classic warning signs.
—Phil Lempert, Forbes.com, 30 Apr. 2025
Even Walmart has gotten in on the affordable affluence trend, launching a new private label last year, called bettergoods, clearly a more modern and Millennial and Gen Z-friendly approach than its other private label, Great Value.
—Leah Asmelash, CNN Money, 13 Apr. 2025
See All Example Sentences for private label
Cite this Entry
“Private label.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/private%20label. Accessed 4 Jun. 2025.
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